About — The Social Shells

HI, I’M NADINE BURTON

HERE TO SHAKE UP YOUR CAREER FOR ULTIMATE FREEDOM

I’ve helped thousands of women worldwide quit their 9 to 5s, create their own online business, and scale that business beyond their wildest dreams.

Not to mention the European brands I’ve elevated with social media strategy.

IMAGINE A LIFE WHERE…

You have the freedom to live + work anywhere

…with just your trusty laptop and a wifi connection

You can say ‘Sayonara’ to your full-time job (fast)

…and replace your income, doing creative work that lights you up

You have mastered the social media skillset

that you need to get clients phe-nom-en-al results (bye-bye, imposter syndrome!)

You’re oozing confidence

…you need to sell your services to clients (and btw, you only need a handful of clients to replace your corporate salary, and then some)

WHAT GETS ME FIRED UP EVERYDAY IS MY PASSION FOR EMPOWERING WOMEN LIKE YOU

TO LIVE A FREEDOM-FIRST LIFE AS A FREELANCE SOCIAL MEDIA MANAGER

WHY?

LET’S TIME TRAVEL TOGETHER…

After graduating with my marketing & business communications degree, I suited and booted it for 15 looooong years in the corporate world.

And sure, I gained a wealth of invaluable marketing experience in that decade and a half on the front line, creating successful social media strategies for some of the big name brands.

And I’m passionate about marketing (so much so that I actually still work as a social media strategist for select 1:1 VIP clients -– yep, I practice what I preach).

But I wanted more freedom and fulfillment than my corporate cube with minimal vacay days could provide.

IT WAS AROUND THIS TIME THAT I STARTED DOING INNER WORK, GOT INTO SOUND HEALING + MEDITATION, AND DISCOVERED THE IMPORTANCE OF LISTENING TO MY INNER VOICE.

And what was that wise inner voice telling me?

That I wanted to feel more aligned in my work (and that I’ll take well-being over hustle culture any day of the week, thank you very much).

So in 2015 I exited my lucrative job at one of the biggest radio stations in Switzerland, jetted off to beautiful Bali on a wing and a prayer, blew through all my savings (but that’s a story for another day), and launched my freelancing career as a social media manager.

BEST. DECISION. EVER.

People were desperate for my services. And they were happy to pay generously for them.

So much so that I’d replaced my full-time income in weeks while enjoying the freedom I’d craved stuck behind my desk in corporateseville.

FINALLY, I WAS FREE TO START LIVING LIFE ON MY SCHEDULE.

Mid-morning yoga session? Let’s do it.

11 a.m. meet-up for a matcha? Count me in.

The hours logged into client work were whenever I desired, where I desired and how I desired–from anywhere in the world.

To end the night with a cocktail knowing I didn’t have to set an alarm the following day (bliss!).

Fast-forward a few years, business was booming and I’d built a team to help realize my plans for world domination (kidding about that last part).

AND NOW?

**NOW I TEACH WOMEN JUST LIKE YOU**
HOW TO START (AND GROW) WILDLY SUCCESSFUL ONLINE BUSINESSES FROM THE GROUND UP

**I’m proud of my educational qualifications and business achievements.**
I’m proud to have been featured in Forbes, Thrive, Boss Babe, and countless other popular magazines and podcasts. I have won multiple awards, such as Social Media Hero of the Year 2023 and 60 Digital Women to Watch 2024, and I have been selected as Top Social Media Coach 2025 by the Coaching Foundation, but you wanna know what I’m most proud of?
The women I was able to elevate in creating their dream life.
Women like Nora, who within 9 months of working with me, was finally confident enough in her brand spanking new social media management skills to hand in her notice and set up her freelance business. *Game-changer!*
Or Tatjana, who felt like she didn't have enough experience under her belt to confidently pitch clients.
Within a few weeks of working with me, she learnt not only everything she needed to know about social media, but also the best direction to go with her business.
Now she’s following her dream and is in the process of building her own social media agency! *Pretty cool.*

NOT READY TO QUIT YOUR DAY JOB YET?

No problemo. Many of my students are now running successful social media management gigs alongside their full-time job. Some are moms who want to spend time raising their families while still making a living (and a decent one to boot).

AND THAT’S THE BEAUTY OF THIS BUSINESS. IT’S NOT AN ALL OR NOTHING KINDA GIG.

Because whether you’re itching to call time on a soul-crushing 9 to 5, or set up a profitable and fulfilling side hustle, learning the foundations of social media management is your ticket to creating a life-first business to suit your desires.