A niche. What is it? How do you find your niche? And is having a niche really important? In this blog, I am going to answer these exact questions. I am going to explain what a niche is, why having one is important and how to find your niche.

 Already have a niche? Then watch this VIDEO to find out how you can easily find and secure clients within your niche or watch my FREE MASTERCLASS, where I show you how to get started as a Social Media Manager.


What Is a Niche?

A niche is a segment of an industry that can be narrowed down and defined by its own unique needs or identities that are different from the larger industry. Meaning you can specialise and focus your expertise on solving the problems of the industries smaller segment.

For example, let’s take the “Health Industry”. If we take this into segments “niches”, there are so many options available, here are just a few health niches available:

  • Gyms, which can be niched down even further to personal trainers.
  • Health coaches, which can be niched down even further to health coaches for women or health coaches for pregnant moms etc.
  • Nutritionists; for kids, adults, women, men, medical etc
  • Weight loss coaches

The list can go on and on. 

 Nearly every industry can be niched down, and each niche will require different problems that need solving, so this brings us swiftly onto why it’s important to have a niche.

Why Is It Important To Have A Niche?

Do you NEED a niche? No. Is it beneficial to my businesses success to have a niche? Yes. I want to share with you five reasons why it’s important to have a niche. 

So there is an expression “Jack of all trades, master of none”. If we use this in the perspective of looking at a niche, it means that you can generally be good at multiple things but have zero expertise in nothing.

1. Relatable Results

Let’s say you have been the Social Media Manager for a company that sells iPhone covers online. You are creating a social media strategy to sell products to their audience and selling X amount per week, but now you have seen an opportunity to work with a restaurant that wants someone to create a strategy for their social media to get more customers through the door. When they ask to see your portfolio, your experience of selling iPhone covers online won’t mean anything to them because you don’t have the relevant experience or proof that you can bring more customers to them.

2. Content Creation

How you attract clients will be based on the content you create, which will be different for the product selling company and for the restaurant. If you are working as a general social media manager working with different industries, you constantly have to develop different content strategies, which is a lot of work!

3. Workflows

If you work within the same industries and niches, your workflows can be automated and streamlined, saving you much more time and less work each month. 

For example;

  • Hashtag research: the hashtags will be different for product companies to restaurants meaning double the research and double the work.
  • Onboarding process: onboarding clients in different niches means each onboarding process will be different. However, if you are constantly onboarding the same niche, the onboarding process will be the same each time and can be automated, saving you lots of unpaid hours.

4. Packages and services

Your package and services will not be the same for the product based company and restaurant as they have different needs. The restaurant will most likely need more video content, and the product company needing ads, which right away changes the options. So you won’t be able to create clear prices and services. To find out more on what services you can offer for your niche, check out this video I made about the Top 8 Social Media Management Services.

5. Your messaging

When you create your own strategy and marketing, you won’t be talking about yourself; you will be talking to your future clients and solving their problems, pain points and desires through your content. Which again, these will be totally different for each separate niche. A restaurant may know how social media works but simply not have the time to implement whereas a product company needs help generating sales. Therefore your content will be focused on solving these specific problems, and it would be very difficult and confusing for the potential clients who view your content if you attempt to do both.

How To Find Your Niche: 3 Easy Steps

1. Identify your passions

First of all, you want to look at the things you are passionate about. This is super important because you will be creating/writing a lot of content around this subject. Even though it’s not impossible to create content for something you are not passionate about, you will risk your work becoming a chore, not an enjoyable task. I mean, the reason you are starting your own business is to love your work and not be stuck in a job you hate, right?

Tip: Struggling to find what you are passionate about? Then go to your Instagram explorer page and have a scroll through the content. Usually, the algorithm shows you what you search for the most and what you are interested in. This is a great palace to start.


2. Content Creation

Once you have found your passion, identify if it would be a product-based business or a service-based business. Look at what kind of content you would need to create, and would that be easy for you?

For example, a product-based business would need a lot more complex content because if you just post pictures of, let’s say, iPhone covers, then that boring, you would most likely be outsourcing influencers, creating a lot of video content and would require creating a world around the product. Whereas with a service-based business, you would be researching and developing the content. You need to decide which type of business is most effortless, natural and aligned for you.


3. Work with clients

Right away, you want to start working with these clients in your niche because you can then test what works for you, what was easy what wasn’t. This will help you to niche down even further. For example, service-based was really easy for you. You worked within the health and wellness industry, but you found working with a nutritionist was the easiest and most enjoyable, so from now on, “Nutritionists” will be your niche, and you will be creating your content to attract the nutritionists you’d love to work with. This will also help you on your discovery calls to show your potential client how you can solve their problems by helping you sell your services.

 Later on, you could niche down even further to female nutritionists or nutritionists for kids; there are so many opportunities to position yourself as the go-to expert.


Here is a website to make your content creation for your newly found niche even easier. There is a website called answerthepublic.com. This amazing tool will help you to research the pain points within your niche. You can go to the website and enter in your keyword, and all the questions being asked at the moment will appear. You can take this information and answer the questions through your content.

Now you have found your niche, head over to my YouTube channel and hit the SUBSCRIBE button where we post weekly FREE trainings. If you don’t want to wait and you’d like to get started right away? Then check out my FREE MASTERCLASS, where I show you how to get started as a freelance social media manager and how to implement the steps to getting your first client!