How to efficiently create social media content for your clients and yourself without wasting hours and hours and what kind of content you should be creating for each social media platform.
We have all had that “stare at the blank screen” moment, whether that’s for you or your client. It can be pretty tricky to keep coming up with fresh, valuable content. So I am going to share with you in this blog the exact method I use to efficiently create social media content by using one single long-form piece of content to re-purpose that into more fresh content for each individual platform.
So let’s dive right in!
Long-Form Content Creation
When you start to create social media content, you usually think about what should you create for Instagram, what should you create for Facebook, Pinterest and so on. This is what makes the content creation task time-consuming and overwhelming, making you often hit a brick wall. This is why we should create content the other way around. Instead of creating smaller pieces of content for each platform, we should create one-piece “master” or “long-form” content. Then we would use this to spread it across all of the different platforms.
Let’s look at it this way, think of Facebook, TikTok, Instagram, Twitter, Pinterest or LinkedIn as if they were countries and they all speak a different language; however, even though the end message will be the same just the language needs adapting to get that message across. This means you need to create several types of content that perform the best on each platform to provide the same end message. So the content doesn’t need to change, just the form, which could be video, carousel post to photo or graphic.
Creating Content for your target audience
To make the content creation efficient, you should plan out your content monthly by using a content calendar or programs such as Asana, Trello or even in a written diary, whatever works best for you!
To start planning and creating content, the first thing you need to do is to work out what your or your client’s pain points and desires are; if you don’t have a niche or know your target audience yet, I show you exactly how to do this in my YouTube video HERE.
It is your content’s job to build a bridge between the target audiences pain points and desires. Suppose you don’t plan out the content based on this step. In that case, you will not be providing your target audience with a solution making your content not valuable; for example, if you see a trend on TikTok, it doesn’t mean it is going to work for you or your client, so what you should do is look at your target audience and look at the trend a find out how you can recreate that that attracts and speaks to your target audiences pain points.
Start with creating a spreadsheet with 30 pain points and desires your target audience has, and then you will create the content around that. This is where you will then research what is trending and how you can adapt that for your content creation and clients pain points.
Then you need to look at all of your client’s platforms and work out which one you will post out the long-form content. You will create and post the long-form content first. For example, this could be a YouTube video, IGTV, blog post, and you will take micro-content from there to create lots of content for the other platforms.
Micro-content is content taken from long-form or master content. You will create the micro-content based on what works best on each different platform; for example, TikTok would be a 30-second video, Facebook could be a graphic post, Instagram a Reel or carousel post.
Micro-content can come in many forms, such as:
- Photo post
- Carousel post
- Going live
- IGTV guide
- LinkedIn article/post
- IG/FB Story
- Clubhouse room/topic
And so much more. All this content can be created from just one single long-form content.
Let’s take this blog post as an example. I will use this as my long-form content. From this blog post, I will create a YouTube video. Then maybe 1-2 more YouTube videos going into more detail, a YouTube short, IGTV, I would then create IG infographics based on each subheading, as well as speaking about it on stories, I would make a Reel, and I would also maybe do a live content creation workshop. I would then create Pinterest pins, and Idea pins, along with a TikTok video and all this is based on one blog post.
You might be thinking, “wow, that is still a lot of work”, but you will not be creating all of this content in one day. You will split it up into daily tasks:
Day 1: Writing- You will write all the copy for posts and scripts for videos.
Day 2: Filming- You will film all the video content.
Day 3: Graphic Creation: You will create all the graphics for your posts.
Day 4: Schedule- You will schedule all your content ready to go out for the month.
That’s a whole month of content creation in 4 days!
This is the exact content creating process I use for myself and my clients. You should also be writing, recording and scheduling all your content simultaneously as your clients, so it streamlines and saves you even more time!
Content Creation Kit
I have created a Content mini-course and template kit that takes this blog into even more detail. I also provide you with all the content post templates, video covers, content calendar, and my in-depth exact content creation blueprint, including Reel ideas so much more. To save even more time on your content creation processes, you can check out the Kit HERE!
If you are not quite ready to start creating content for yourself or your clients yet, then head over to my FREE MASTERCLASS where I show you how you can get started as a Freelance Social Media Manager as early as TODAY!
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